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Projects
Spring Backcountry Kit Launch
Multi-channel go-to-market campaign for the Spring Backcountry Kit — a new lightweight shelter and layering system — anchored on Trail Club pre-orders and storytelling with partner guides across email, SMS, and MMS.
Trail Club Renewal Wave
Annual renewal push for Tier-2 and Tier-3 Trail Club members with tenure-tiered incentives, priority access to guided trips, and a credit-forward renewal offer ahead of the summer hiking window.
Winter Layer Clearance
End-of-season clearance for Tier-3 Winter Layer SKUs across cold-weather DMAs, designed to move inventory without eroding the premium positioning of the Tier-1 Layer line.
Pack-Out Win-Back
Re-engagement sequence for 180+ day dormant Pack-Out buyers with storytelling-led messaging tied to the upcoming trail season and low-friction re-entry offers across every messaging channel.
Abandoned Pack Recovery Journey
Triggered 48-hour recovery journey for high-intent shoppers who abandoned a cart containing a Pack or technical footwear, with context-aware nudges across SMS and RCS.
Guide Pro Pre-Season Fleet
Pre-season B2B activation for NTO Guide Pro members — certified trail guides and outfitters — to re-supply the professional catalog and capture early-season pro fleet orders.
Thru-Hike Storytelling Series
Editorial-led programme following three Trail Club members on long-distance thru-hikes; designed to build brand affinity and seed product adjacencies (Pack-Out, Layer, Footwear).
Regional Trailhead Events
Event marketing for the summer Trailhead series — regional meet-ups at partner trailheads — tied to location-based emails plus RCS and MMS invites.
Summit Series Membership Drive
Acquisition campaign for the new Summit Series tier — premium guided expeditions and early gear drops — targeting lapsed Tier-1 members and high-AOV first-time buyers.
Desert Trek Capsule Drop
Limited capsule launch of heat-rated apparel and hydration kit for desert and canyon routes, with a countdown-driven RCS and MMS rollout to waitlisted members.
Coastal Trail Cleanup Activation
Community-led sustainability activation pairing regional coastal cleanups with a gear-recycling incentive, promoted bilingually across Canadian markets.
Alpine Gear Localization Push
European localization wave adapting the Alpine hardgoods line for DACH and Benelux markets, with locale-specific sizing, compliance copy, and RCS rich cards.