Goal target
On Track$100,000
Revenue - KPI: Order
Good Morning Sam,
Overview: Williams Sonoma Renewal
▾A month long renewal push for existing Williams Sonoma Reserve members nearing subscription expiry, starting from 2nd March.
Duration: Apr 4 - May 8 · 34 days
Agentic Summary
Similar Reserve renewal campaigns over 30 days with a $25k budget historically achieved $95k-$115k in renewal revenue. The sweet spot is around $100k.
68%
↑(+0.6%)MES Success Forecast Score
Key Metrics
Budget
Calibrated$25,000
30 days
Channels
Active2
Email + SMS
Audience reached
On Track200,000
United States · 60-day expiry window
Goal achievement vs forecast
Actual setup alignment to campaign target
Actual setup
Forecast path
Actual setup target: $100,000 (Revenue - KPI: Order)
Arbitration window: 30 days
Target $100,000
Budget Spend Trend
Cumulative spend · forecast continuation breaches $5K cap by day
Actual spend
Forecast spend
Strict cap
$25,000
Current approved budget from MES review
$25K breach on D28
Similar Reserve renewal campaigns over 30 days with a $25k budget historically achieved $95k-$115k in renewal revenue. The sweet spot is around $100k.
Normalized Cost Per Goal Unit
Derived from approved budget and audience size
Current
Baseline
$125
Estimated spend per 1K audience
Baseline $68
Cost line reflects the current approved setup and updates whenever budget or audience values are changed in MES review.
Channel Efficiency vs Baseline
Current channel mix from approved setup
Email CTR
Email forecast
SMS CTR
SMS forecast
50%
Email share across Email + SMS
Baseline 3%
Channel split is sourced from the final MES canvas review values, including any AI-adjusted edits before approval.
MES Changes
Apply changes from MES review to see a timeline here.
just now